Pages: 28

Publisher: Pearson

The Heinemann English Project is a series of textbooks, each of which concentrates on a skill, an approach or a theme. All books are broken down into easy-to-manage sections containing a variety of rich activities and tasks. The modern student-friendly design is stimulating and engaging. Extra material is available on www.pearsonplaces.com.au.

This book looks at the role of advertising in our lives, and at the role that language plays in the world of advertising. Print and visual texts are examined, as well as radio and the Internet. The techniques used in persuasive writing are featured.