Author: Phil Harris

Publisher: Penguin Books 2009

Format: Paperback

Pages: 283

Suitable: Reference

Description:

"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.