Marketing in New Zealand (3rd Edition) (Paperback)
$65.21
Author: Alyse Boaz
Format: Paperback
Publisher: Pearson 2005
Pages: 276
Description:
Now well established as a New Zealand marketing textbook,
the third edition of Marketing in New Zealand builds on the strengths of
the first two editions, covering the basic principles of marketing in a clear,
concise, and user-friendly style.
The book meets the requirements of the NZIM Certificate in
Management, the National Qualification Frameworks generic marketing unit
standards, and unit standard based qualifications from levels three through to
five. It is suitable both for people studying marketing for the first time in a
formal course, especially where the students English language skills are not
strong, and for people already in business.
Code: 9780582547797